GS1 - more than just a barcode

Most people associate GS1 with barcodes. But it's much more than just black and white stripes on packaging. GS1 is a global standard for product identification and classification that organizes data and allows manufacturers to provide precise information to the market.

If you're a manufacturer, you're responsible for ensuring correct GS1 data. This data goes to wholesalers, retail chains, marketplaces, and online stores. And if your data is incomplete or incorrect? It causes problems at every stage of the supply and sales chain.

GS1 isn't just about barcodes, but also about standardizing product descriptions. Global Product Classification (GPC) allows each product to be assigned an appropriate "brick" that defines its category and required attributes.

Why is this important? Because the manufacturer introduces GS1 data into circulation - and their reliability determines whether:

• Wholesalers and retail chains receive complete information that facilitates sales.
• Marketplaces correctly classify products and provide customers with proper search filters.
• Customers find exactly what they're looking for instead of wasting time on unclear descriptions.

If your data is incomplete, not only you will lose out, but the entire market as well.

Full GS1 compliance requires classifying and then filling in the values of required attributes - which can be time-consuming, tedious, and error-prone. In many companies, it's manual, monotonous work that takes time, slows down product market entry, and generates costs.

Now imagine you can automate the process of filling in attribute values!

The tool analyzes product descriptions and assigns them required attributes according to the specified GPC brick category. This makes the classification process faster, more precise, and error-free.

What does this mean for you as a manufacturer?

• Time savings - the system independently recognizes and fills in attributes.
• Error elimination - precise data mapping compliant with GS1 standards.
• Sales readiness - complete product descriptions, ready for integration with e-commerce and marketplaces.

Instead of manually entering data for hundreds of products, delegate it to artificial intelligence and focus on business development.

If your products have incomplete or inconsistent GS1 data, wholesalers, retailers, and end customers will feel the negative effects. That's why it's so important to enter correct data from the very beginning. getName.ai is a tool created also for manufacturers - to help them deliver accurate product data to the market faster and more precisely.

There's no point complaining about chaotic product data. Action is needed! Automatic GS1 attribute filling in getName.ai is another step toward order in e-commerce.

Interested? Let us know in the LinkedIn comments or contact us directly.

Source Materials:

1. https://www.gs1.org/standards/gpc/how-gpc-works
2. https://gpc-browser.gs1.org/